We Are Shaking Up the Food System &
Power For Impact
A Distinct Identity
Here at Impact Circle, we see the value in everyone. We want to be a catalyst for positive change, and since our beginnings, we’ve been driven by the same ideas we initially founded: support, empowerment, and progress. Backed by a team of experienced professionals, our strategic services meet the needs of all types and sizes of businesses from small startups to large companies, and deliver lasting changes with measurable growth. We emerged out of a pursuit to inspire and support the community, and a desire for actions to speak louder than words. While there is always more that can be done, there is no doubt that we are making a significant impact. We don’t measure our success through just facts and figures, but through happy faces and heartwarming outcomes.
This is our distinctive identity !
🌍 Calling All Food System Innovators & Changemakers! 🌱
Do you know someone (or are you someone) who's transforming the way we produce, distribute, and consume food?
🏆 Nominations are now open for the 2025 Food Systems Impact Change Maker Award!
This prestigious award, presented by Impact Circle MY and supported by Comexposium Asia Pacific and Sustainable Food Asia Co., Ltd., celebrates innovation, sustainability, and community impact in building resilient and equitable food systems for future generations.
📅 Nomination Deadline: 20 June 2025
We're looking for individuals or organizations driving transformative change in the food system—through technology, policy, entrepreneurship, or grassroots action.
✨ Nominate a changemaker today and help us spotlight the leaders who are shaping the future of food.
Upcoming Events
Oval, 1 Utama Shopping Mall
Goes beyond just feeding the world; nourishing societies, economies, and the environment in a way that ensures a prosperous future for generations to come. We hope through this event, collectively, we will create a critical disruption in food innovations and power up the supply chain by discovering the changing consumer trends and the waves to reshaping the agri-food sector, while being the catalyst of the change, too.
AFTEA is a participating event of the Singapore International Agri-Food Week (SIAW), which convenes global leaders, including government representatives, business leaders, venture capitalists and investors, fostering knowledge exchange and exposure to the latest solutions in Asia's agri-food landscape.
Awesome Events
Our events were awesomely held and concluded with great success.
I am pleased to share about Sustainable Food Asia Co., Ltd.'s Sustainable Food Camp 2025, held on 22 April 2025 — Earth Day 🌍♻️, at the beautiful Resorts World Genting (Resort World Awana, Genting Highlands, Malaysia).
For the third consecutive year, Impact Circle MY is proud to support Sustainable Food Asia Co., Ltd., (SFA) as their Strategic Ecosystem Partner and we remain inspired by the vision and passion of Satoshi Umino, Founder & CEO of SFA - your leadership continues to shape a dynamic and impactful platform for regional food innovation across Asia and beyond. 🙌
✨ This year’s camp brought together 150+ participants from 100+ organizations across 10+ countries, all aligned in reimagining the future of food under the theme: Future Foods: Innovating Today, Sustaining Tomorrow. 🌱🍽️
We were especially proud to see changemakers from the Impact Ventures Network showcase breakthrough innovations — from functional foods to circular agri-tech. It was energizing to witness these founders connect with potential partners, investors, and ecosystem allies from across the region. Events like these remind us that networking isn’t just a side activity — it’s the catalyst for meaningful progress. 🤝💡
We are deeply grateful to the entire Sustainable Food Asia (SFA) team and co-organizer Leave a Nest Malaysia Sdn. Bhd. for curating such a thoughtful, well-executed, and impact-driven event. A special shoutout goes to BoonLee Chiam, whose unwavering dedication and meticulous attention to detail were instrumental in ensuring the event ran seamlessly and in nurturing meaningful connections among innovators and changemakers.
We are pleased to witness the active participation and strong commitment from the event’s industry partners — Ajinomoto Co., Inc., Kikkoman Corporation, ROHTO Pharmaceutical Co., Ltd., Ikeda Tohka Industries, and MUFG — whose involvement significantly contributed to the success of this Food Camp. Their expertise and support helped foster meaningful collaboration and innovation, advancing the collective mission toward a more sustainable food future. 🌾🤝🌏
It was also a great honor to meet H.E. Noriyuki Shikata, Ambassador of Japan to Malaysia. His presence affirms the growing strength of Malaysia–Japan collaboration in sustainable food innovation. Likewise, it was a pleasure connecting with the Resorts World Genting senior leadership team — Aaron Chia, Spencer Lee, and Doreen Lim — whose support and hospitality played a big role in making this experience so memorable. 🎉🙏
Collectively, we move forward — for people, planet, and purpose. 🌿✨
✨ We’re excited to power the "Sustainable Food Future Innovators" Pavilion at FHA-Food & Beverage 2025, happening from 8-11 April at Singapore Expo, Hall 4!
Brought together by Impact Circle MY in collaboration with Informa Markets, this pavilion brings together groundbreaking agrifoodtech startups and innovators dedicated to shaping a more sustainable, nutritious, and resilient food future.
Meet the 20+ pioneering companies that will be showcasing their solutions:
🪰 Entomal Biotech
🍄🟫 Grusonn Wellness Sdn Bhd
🪨 Tigasfera
💧 Hydro-regen
🧰 MUI-Robotics
🤖 Braintree Technologies
🖲️ Tanalink
🤳 e-Komoditi Sdn Bhd
🍃 Anihan Technologies
🪹 Fuciphagus Agritech Sdn. Bhd. 福喜發铭有限公司
🥗 Gaia Eats Sdn Bhd
🌱 Impact Soilution
🌿 Soup Culture undefined
🌕 THEMOONBEAM.CO PTE LTD
🍽 Meals In Minutes
🧴 Maypreen Sdn Bhd
🫙 AyoMayo
🫧 N&E Innovations Pte Ltd
🌳 Bio Tree Biotechnology Sdn Bhd
👨🌾 Fefifo
From alternative proteins and regenerative agriculture to AI-driven food solutions and biotech innovations, this lineup is redefining the future of food.
✨On 10 April, the Sustainable Food Future Open Stage at FHA – FHA-Food & Beverage 2025 in Singapore became the launchpad for bold ideas and transformative solutions as The SPARK Challenge returned — shining a spotlight on frontier AgriFoodTech innovations.
After a fierce live pitch between 9 remarkable food future innovators and evaluated by a powerhouse panel from Climate Impact X, Sirius Impact Ventures, Sustainable Food Asia Co., Ltd. and Borneo Ventures Link, we’re proud to announce this year’s top 3 winners:
🥇 MUI-Robotics – Sustainability Pioneer
🇹🇭 Thailand’s MUI Robotics is revolutionizing sensory AI with the AI-Nose — a powerful odor-sensing technology that enables real-time, high-precision detection for food safety, environmental, and industrial use. With over 600 enterprise clients and a new Singapore HQ, MUI is scaling rapidly across Asia.
🥈Impact Soilution – Sustainability Leader
Dedicated to regenerative agriculture, Impact Soilution develops bio-based soil inputs that rebuild soil health, increase yields, carbon farming and drive long-term environmental resilience. Their work directly supports food security and sustainable farming communities.
🥉 Tanalink – Sustainability Innovator
🇲🇾 Malaysia-based Tanalink brings breakthrough LPWAN-based geolocation tracking under dense canopy, providing proof-of-work and operational visibility for tropical plantations. Their innovation helps reduce crop loss, boost productivity, and support sustainable agriculture.
Big congrats to all winners and the participating companies.
This impact-driven platform was made possible by the commitment of Informa Markets in collaboration with Impact Circle MY who continue to anchor The SPARK Challenge as a core pillar of FHA’s sustainability agenda, and continues to play a pivotal role in shaping the future of food systems by spotlighting innovation, sustainability, and frontier technologies. By providing a high-impact global stage, FHA is fostering a thriving ecosystem and supporting real solutions for a more secure, sustainable food future.
A big thank you to all food future innovators, partners, judges, and changemakers who made this year’s challenge a success. The spark has been lit — and the journey to a better food future continues.
🌟As we close out a year filled with extraordinary achievements, I am proud to share Impact Circle MY’s 2024 Impact Summary - a true testament to the transformative work we have done in reshaping the agrifoodtech landscape across Southeast Asia and beyond. This year has been a pivotal one, marked by groundbreaking innovations, empowering entrepreneurs, and building strong partnerships that will continue to fuel progress in the years to come.
🚀 Key Highlights:
🌟Engaged 50,000+ participants from 20+ countries 🌏
🌟Supported 100+ startups, raising RM150 million+ in funding
🌟Showcased 200+ innovative solutions, generating RM5 million+ in startup revenue and leads💡
🌟Enabled home-based women entrepreneurs to achieve an astounding 2000% sales increase 📈
🌟 Collected more than 1,000 voices through post-it notes, with the majority from the young aged 6-15, expressing their commitment: “Together in voice, Protecting our planet.” 🌍✊
🌟Advocated for soil health through World Soil Day, 5 years consecutively, advancing regenerative agriculture 🌱
Initiatives like the Future Food-AgTech Festival, GROWMatch, and the Sarawak AgriFoodTech Sustainability Impact Fund have sparked transformative change, fostered international collaborations, and positioned Malaysia as a global leader in agrifood innovation 🌟
Looking ahead to 2025, I am filled with optimism and excitement for the future ✨. The impact we have made in 2024 has set the stage for even greater strides in innovation, sustainability, and empowerment. Our commitment to driving positive change is unwavering, and we are more determined than ever to foster collaboration, push boundaries, and create lasting impact. Together, we will continue to break new ground and build a better, more sustainable future for all 🌱🌏
Melissa & Nurul Izzah with ecosystem partners - Thai Union, National Innovation Agency Thailand and Innovate 360
On 3 July 2024, we gathered at the Food & Drinks Malaysia by Salon International de l'Alimentation Network in Malaysia International Trade and Exhibition Centre (MITEC) Kuala Lumpur to celebrate the visionaries and trailblazers who are reshaping the landscape of global food sustainability.
🌟 We are honoured to announce the recipients of the Impact Circle MY Food Systems Impact Change Maker Award! This prestigious accolade celebrates visionary leaders who are making significant strides in transforming food systems across Southeast Asia. Their dedication and innovation have paved the way for sustainable and resilient food practices that positively impact communities and the environment.
🏆Trai Sasatavadhana | Thomas Pui | Azreen Lee | Kitiya Vongkamjan | Chuah Teong Kah | Dr. Faizal Hamid | Natarwat Akesririvarakrit | Perada Oyo Suponpun | Chris Fong | Fadz Subari 苏靖凯 (Su Jìng Kǎi) | Mejjaree Udayasen | Dr Chris Aurand, PhD | Dennis Tan | Dr Li-Choo Chong Muhammad Iskandar Mohd Lot | Mohd Suhaidi Ja'apar | Vic WK Pui Syaza Lyana | Henri Tan | Pas Niratbhand
😍 Congratulations to all the awardees for their outstanding contributions! Each one has demonstrated remarkable commitment to promoting sustainable agriculture, enhancing food security, and addressing critical challenges in nutrition and sustainability.
The awards ceremony, presided over by Puan Nurul Izzah Anwar, Senior Advisor of Impact Circle, took place on 3rd July 2024 at MITEC Kuala Lumpur, Hall 4, Main Stage. This event brought together influential figures and change makers dedicated to tackling global food challenges and fostering a sustainable future.
The Food Systems Impact Change Maker Award by Impact Circle not only recognizes these pioneers in food production, distribution, and consumption but also emphasizes the importance of innovation and community impact in building resilient and equitable food systems for generations to come. 🌱 As we celebrate their achievements this evening, let us also reflect on the broader impact of their work. They inspire us to think critically, act responsibly, and collaborate across borders and disciplines. We can build a future where everyone has access to nutritious food, where agriculture respects our planet’s resources, and where communities thrive in harmony with nature.
To all the 80+ nominees and 20 award receipients, THANK YOU 😘 for your unwavering commitment and passion. Your stories inspire us and remind us why our work at Impact Circle is so vital.
🌟 Congratulations to all the nominees and award receipients of the Food Systems Impact Change Maker Award! 🌱🏆
Melissa and Nurul Izzah with the Food Systems Impact Change Makers
Impactful Change-makers
Working With the Best Partners
We work with a diverse network of visionary partners who share our passion for next-gen-led innovation to solve local and regional agri-food challenges - quickly and at scale. Major support for our initiatives comes from partners and members of our community, and contributions from our supporters.
Join us
We are able to make tremendous impacts thanks to the help of our partners, members, and volunteers in our community. The core of our work lies in the continuous passion and dedication we bring to the range of projects we take part in.
Please join us by supporting our efforts to make a meaningful difference in the lives of others.